Tuesday, 27 November 2018
I'm A Celebrity scores highest launch audience ever, consolidated data reveals
The launch episode of the 2018 series of I'm A Celebrity...Get Me Out Of Here! is now fully consolidated to a massive 13.7 million viewers and a huge 52% share of viewing - making it the most watched launch episode ever, up on last year's launch by 1 million viewers and 4 share points.
With an additional 479,000 viewers on ITV Hub the total audience rises to 14.2 million viewers for the launch episode.
For 16-34s the launch episode averaged 3.8m viewers with a fantastic 74% share of 16-34 year old viewing, the second biggest 16-34 year old audience of the year after England's World Cup match against Croatia.
Only one episode in the series' history has beaten the 2018 launch in the ratings - the finale of the 2004 series on February 9th, which was watched by 14.7million viewers, with a 55% share.
I’m A Celebrity…Get Me Out Of Here! is created and produced by ITV Studios.