Thursday, 20 December 2018
Chris Evans Breakfast Show announces groundbreaking partnership with Sky
The Chris Evans Breakfast Show on Virgin Radio will launch on 21 January 2019 and instantly redefine commercial radio at breakfast with a show completely free of ad breaks, in partnership with Sky.
In a ground-breaking partnership between Virgin Radio UK and Sky, Chris Evans will broadcast his Breakfast Show on Virgin Radio without any traditional ad breaks. Sky’s sponsorship will provide investment to create branded content, competitions and events which will take the Chris Evans Breakfast Show on Virgin Radio to a whole new level.
Chris Evans said: “So much has changed in broadcasting since I was last at Virgin Radio that now, thanks to Sky, we can do the show without ad breaks. I’m even more excited about starting in the New Year!”
Stephen van Rooyen, CEO UK & Ireland, Sky, said: “The Chris Evans Breakfast Show on Virgin Radio will bring audiences something completely new, bold and fresh – everything we love at Sky. We’re excited to create an innovative radio first with Chris and Virgin Radio, and bring Sky customers even more of the entertainment they love when Virgin Radio launches across Sky from 7 January.”
The partnership between Virgin Radio UK and Sky means listeners will have the same uninterrupted audio experience they’ve come to expect from Chris Evans’s award-winning BBC Radio 2 show. Boosted by Sky’s investment in creativity, Chris and the team, including Vassos and Rachel, will have more license than ever before to let their creative juices flow.
The Chris Evans Breakfast Show on Virgin Radio will be available online, on mobile via the Virgin Radio app and on DAB digital radio. Virgin Radio will launch on Sky+ and Sky Q on 7 January 2019.
Posted by JD at 13:54