Wednesday, 5 December 2018
Multi-season, multi-year deal for The Voice franchise in India
Talpa and Star India have signed a multi-season, multi-year deal for The Voice franchise, comprising The Voice and The Voice Kids. This deal is the base of a bigger partnership with Star. By bringing The Voice franchise to Star, the number one stage in India, the shows can now unlock their full potential. After two successful seasons, the third season of the regular version will air in February 2019 on Star Channel, which reaches an average of over 500 million households in India. The new series will all be produced by Banijay Asia, a Banijay Group company.
Says Maarten Meijs, COO Talpa Media & Managing Director Talpa Global, “We believe that with Star we have found an excellent home to continue the growth of The Voice franchise, and to let it flourish to its full potential in India.”
Gaurav Banerjee, President Hindi, GECs-Star India adds, “Star Plus has always been at the forefront of bringing the best of the world content to Indian television. We love The Voice, we hope to make it immensely loved across the country and unearth awesome talent that can enthrall!”
“As a world-renowned and highly successful franchise, The Voice has huge potential to perform incredibly well in India. We have the perfect partner in Star and are confident we can take the show to new audiences and new heights", says Deepak Dhar, Co-Founder and CEO at Banijay Asia.
The Voice and The Voice Kids are some of the world’s most sustainable talent shows, with rock solid results in all territories where they are on air. They are being watched on every continent. The entire franchise, consisting of The Voice, The Voice Kids and The Voice Senior, has a combined number of 110 versions across the globe, making it the most successful format brand in the non-scripted global market place to date. The Voice already received numerous awards, including 4 Emmy's and 5 People’s Choice Awards.
The Voice, first on air in 2010 in the Netherlands, is the purest vocal talent competition ever. In this innovative primetime vocal contest looks don’t play a role. This show is all about real talent; it’s all about the voice! Four of the country’s top recording artists must select some of the nation’s most promising unknown vocalists to coach. But the selection process won’t be easy. Because the coaches must make their decisions based on the voice. And voice alone. In 2012 the kids’ version followed, The Voice Kids. This format features the same thrilling blind auditions and electrifying battles, except now the nation’s best young vocalists try to impress three of the country’s top recording artists! It’s fun, family oriented feel-good entertainment of the highest order!