The BBC's award-winning business show The Apprentice is back, celebrating its 15th series, and promises to be bigger and better than ever.
Lord Sugar will put sixteen candidates through their paces in a series of testing challenges as they compete to win a life-changing £250,000 investment for their business, in what remains the toughest interview process around.
The series kicks off with a bang, as Lord Sugar whisks the business hopefuls away to Cape Town, South Africa. For the 15th series, Lord Sugar sets the candidates one of the most challenging tasks ever; to create, set up and run bespoke tours on the outskirts of Cape Town. This takes the candidates out of their comfort zone from the get go, as the teams head off on Safari and Vineyard excursions.
Following their trip to South Africa, Lord Sugar pulls out all the stops to test the candidates in the world of business. They must run a corporate away day on a Steam Train, design a theme park ride using the latest technology, travel to Finland to create an advertising campaign, and hit the streets of Oxford and Cambridge to find and buy nine items. The hopeful entrepreneurs will also create a new Electric Bicycle to pitch to the market, and head into the world of music management by marketing an unsigned artist.
This year the opportunity to become Lord Sugar's next Business partner is tougher than ever and has attracted candidates from a range of careers and backgrounds; from an athlete to an artisan bakery owner, from a chartered engineer to a sports management agent, and from a finance manager to a pillow salesman, each must draw from their own experience and natural talent to succeed.
Baroness Brady and Claude Littner return as Lord Sugar's trusted advisors, who are once again on hand to scrutinise the candidate's every move. After each task, the candidates must face Lord Sugar in the boardroom, where they will have to fight it out to avoid hearing the dreaded: "You're fired."
Over the past eight years, Lord Sugar has invested a staggering £2.25 million into nine fledgling businesses - and the bar is set high for this year's candidates to impress as they fight for Lord Sugar's investment.
Comedian, writer and actor Tom Allen is the brand new host of The Apprentice: You're Fired, which will air each week on BBC Two, straight after the main show. Casting a wry eye over each week's events, Tom will be joined by a raft of celebrity fans and business professionals to dissect and debate the candidates progress through each task.