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Friday, 17 September 2021

GamesMaster is set to make a return to E4 later this year

It's been off our screens for 23 years, but the iconic series, GamesMaster is set to make a return to E4 later this year, in partnership with Oculus Quest 2 from Facebook

In this new E4 Digital Original Commission co-produced by Barcroft TV, a Future PLC company and Alaska TV, the 3x60' series will premiere on E4's YouTube before a linear TX on E4. It is the first fully cross-platform branded entertainment deal of this type from 4Studio.

The series will see celebrities, gaming stars and super fans all take part in challenges, races and epic fights. Through virtual battles across a range of games, the competitors will try everything in their power to claim a legendary Golden Joystick Trophy. But whilst they play, they'll be watched over by the all-knowing GamesMaster, famously portrayed in the original by Sir Patrick Moore.

To introduce GamesMaster into the modern era of gaming, E4 has partnered with Oculus from Facebook to showcase Oculus Quest 2, a VR headset that will elevate the players experiences and break out of the two dimensional.

GamesMaster, a Future PLC brand, launched in January 1992 and ran for seven series. The series was the first British show dedicated to gaming and across the run, became a cultural phenomenon with names such as Ian Wright and Zoe Ball as celebrity guests and a young Simon Amstell as a hopeful contestant.

Sacha Khari, Head of Digital Commissioning at Channel 4 said: "GamesMaster was a household name back in the 90's and this new revamped version for social and E4 retains the elements that made this show so special, whilst also bringing it bang up to date, improving game quality and bringing in fresh and current names to tackle the trickiest GamesMaster challenges yet. "

All episodes will premiere on E4's YouTube, followed by a linear play on E4. Further information on the casting, including the face of the GamesMaster, will be revealed in due course.

The partnership with GamesMaster and Oculus Quest 2 from Facebook was brokered by 4Sales working with Mindshare Invention and also includes a digital ad campaign for All 4.

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