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Friday 23 June 2023

Sorry, I Didn't Know returns to ITV in a new time slot

TriForce Productions' hit comedy panel show, Sorry, I Didn't Know, is set to make a triumphant return to ITV in a new primetime slot. This fourth series of the RTS award-nominated Black history comedy show marks a significant milestone as it moves beyond its traditional placement during Black History Month and becomes a part of the mainstream schedule later in the Autumn.

ITV has shown its confidence in the show by commissioning the four-part series, with Katie Rawcliffe, ITV's Head of Entertainment Commissioning, and Entertainment Commissioners Gemma John-Lewis and Natalie Rose leading the way. The team behind Sorry, I Didn't Know, including TriForce co-founder Jimmy Akingbola as host and executive producer, is excited to bring back the all-star lineup of team captains Chizzy Akudolu and Eddie Kadi, as well as an impressive roster of guests.

Jonte Richardson, an award-winning producer with extensive experience working on successful US shows such as the BET Awards and Rip the Runway, joins the production as series producer. Fraser Ayres, known for his work on In the Long Run, returns to lead the writing team, which includes talented writers Viv May (Have I Got News For You) and Mark Boutros (8 Out of 10 Cats Does Countdown). Notably, the writing team is enriched by trainee writer Aida Abdul-Raheem, whose position exemplifies TriForce's commitment to fostering diverse talent and providing opportunities for the next generation of production crew.

Continuing its dedication to diversity and inclusion, TriForce's trainee program receives support from ITV's Diversity & Inclusion partners. Alumni of the scheme have progressed into more senior roles, such as former trainee researcher Josh Osoro Pickering transitioning into a content producer role, a returning camera trainee now serving as a camera assistant, and a runner moving into the art department. This year, the trainee program will be expanded to encompass various departments, including trainee director, HMUA (hair, makeup, and styling), as well as additional roles in production management, camera operations, and art departments.

Fraser Ayres commented:
"We're very proud to be working with ITV to not only deliver authentically Black, yet commercial programming outside of Black History Month, but also with their support and the expertise of DandI.org.uk, to be creating unprecedented pathways for talent that directly address the lack of diversity in senior roles."

Sorry, I didn't Know is set to film in front of a live studio audience in London next month with free tickets available via the TriForce website www.thetcn.com  

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