Get ready to throw out everything you thought you knew about reality TV, because "Josh Must Win" is about to hit your screens! E4 is shaking up the genre with this brand-new show, where four unsuspecting celebrities think they're competing in "The Favourite," a popularity contest hosted by none other than presenter Nick Grimshaw. But little do they know, the real star of the show is someone they never expected – Josh.
In this 8-episode series, produced by Primal Media and GroupM Motion Entertainment, a cast of vibrant personalities will battle it out for popularity and a cash prize, all while living under the watchful eye of their celebrity neighbors. These neighbors, played by Nick Grimshaw, Amber Rose Gill, Vicky Pattison, and Pete Wicks, are pulling the strings behind the scenes, orchestrating a master plan to ensure that Josh emerges victorious.
But can they manipulate the game without being discovered? As they set tasks, introduce twists, and use their knowledge of reality TV strategy, they'll be pushing the boundaries of what it means to be popular in today's world. And with the players unaware of their true intentions, the stakes have never been higher.
"Josh Must Win" promises to deliver laughter, surprises, and a fresh take on the reality show format. So get ready to tune in and see if Josh has what it takes to come out on top – and if his celebrity puppeteers can keep their secret under wraps. It's time to rethink everything you know about reality TV – because in this game, Josh must win.