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Tuesday 28 May 2024

Britain's Got Talent: 2024's Leading Entertainment Series

Image: ITV Press

By Jon Donnis

ITV's long-running entertainment juggernaut, Britain's Got Talent (BGT), has clinched the title of the biggest entertainment series of 2024 across all channels. Series 17, produced by Thames, a Fremantle label, is currently averaging an impressive 7.1 million viewers, including repeats, with the launch episode consolidating up to 8 million viewers and still climbing.

The social media impact of BGT series 17 is equally notable, amassing over 660 million video views to date. This reflects the show's extensive reach and continued relevance in the digital age.

ITV has demonstrated a commanding presence on Saturday nights in 2024, winning 15 out of 21 weeks. This success is part of a broader trend, as ITV's entertainment programmes have reached 85% of the UK population this year, translating to over 54 million viewers. These programmes have generated 166 million streams on ITVX, marking a 10% increase from the previous year. Twenty-one shows across four popular titles—BGT, Ant & Dec's Saturday Night Takeaway, The Masked Singer, and The 1% Club—have all attracted more than 5 million viewers each.

Britain's Got Talent stands out as one of the most significant entertainment programmes in ITV's history. Over the years, it has reached more than 55 million viewers, and an astounding 143 episodes have surpassed the 10 million viewers mark each. Consistently, for the past 16 years, BGT has been among ITV's top five overnight audiences. Furthermore, it has been streamed 88 million times over the last six series, as far back as streaming records go.

On social media, BGT's performance is unparalleled. The show has accumulated a total of 24.1 billion lifetime views across its social accounts, with 4 billion views in the past 12 months alone.

Britain's Got Talent continues its legacy with live shows airing Monday to Friday next week at 8 pm, culminating in the grand final next Sunday at 7:30 pm on ITV1 and ITVX.

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