Wednesday, 14 May 2025

Pushers: Rosie Jones Turns the System Inside Out

Pushers

By Jon Donnis

Channel 4 is set to make a bold statement with Pushers, a gritty, subversive comedy from the minds of Rosie Jones and Peter Fellows. Based on an award-winning Comedy Blap and starring Jones in her first ever sitcom role, the series launches next month and promises to turn every expectation on its head.

Rosie Jones plays Emily, a sharp, highly educated woman with cerebral palsy who finds herself navigating life after her state benefits are slashed and her job is taken away. With nothing left to lose and everything to prove, Emily embarks on a path few would expect. She builds a drugs empire from the shadows, using the very prejudices people project onto her as the perfect camouflage. Overlooked, patronised, and underestimated her whole life, she flips the script on a system that ignores her, and exploits the cracks in it for profit.

Backed by powerhouse producers Merman Television and 2LE Media, Pushers blends cutting satire with street-smart humour and a lead character who refuses to play by anyone's rules. The series is not afraid to skewer the hypocrisies of the benefits system while delivering a fresh kind of criminal anti-hero, one rarely seen on British screens.

Joining Jones is a solid ensemble cast. Ryan McParland brings emotional grounding as Ewen, while Jon Furlong, Lynn Hunter, and Clive Russell add complexity and heart to Emily's world. Rhiannon Clements, Ruben Reuter, Libby Mai, Trevor Dwyer-Lynch, and more round out a dynamic group of characters who orbit Emily's unlikely ascent from redundancy to rebellion.

Pushers is more than just a comedy, it is a fearless look at power, perception, and the freedom that comes when you are no longer willing to be invisible. Channel 4 continues its tradition of taking risks on distinctive voices, and this one looks ready to spark conversation.

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