Images: ITV Press
By Jon Donnis
Olivia Attwood: The Price of Perfection returned for a second series Thursday night on ITV2, achieving its highest overnight audience so far. The episode peaked at 349,000 viewers, with a 228,000 average.
The full new series also launched on ITVX, where it has already reached 323,000 streams. The first series was ITVX's biggest factual entertainment launch. Combined, both series have now been streamed 7.9 million times.
Across all of Olivia Attwood's factual programming on ITVX, including Getting Filthy Rich, Bad Boyfriends and Olivia vs the Trolls, the total stream count now stands at nearly 40 million.
The new series of The Price of Perfection sees Olivia continue her investigation into how science and social media are influencing beauty standards. The six episodes are titled Weight Loss, Smile, Skin, Mummy Makeover, Men and Spending 100K & Counting.
All episodes are available to stream now on ITVX. The series also airs on ITV2 every Thursday at 10pm.
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