Wear it Wild: WWF and Sky Kids Invite Families to Dress Up for Nature

Image: Sky TV Press

By Jon Donnis

WWF UK and Sky Kids have teamed up to launch Wear it Wild, a playful new fundraising campaign inspired by Ready Eddie Go!, the hit Sky original show about Eddie, a young autistic boy navigating everyday life with his friends Akil and Nina. The idea is simple and joyful: dress up like your favourite wild animal and help raise money for global conservation efforts.

Launched today, the campaign encourages children and families across the UK to don their best tiger stripes, butterfly wings, face paint or furry tails. It's all about turning everyday moments into something a bit more wild, whether that's a school dress-up day, a birthday party, a park walk or even a football match. The campaign runs all year, so schools and families can choose any date that works for them. For those wanting to join a larger celebration, WWF suggests either 29 July for World Tiger Day or 4 October for World Animal Day.

The heart of the campaign is a downloadable fundraising guide, featuring Eddie and his friends from the show. It's packed with creative ideas, simple instructions and free resources. From how to make your own animal costume to setting up a fundraising page or using flyers and social media to spread the word, the guide makes it easy for families and schools to get involved.

All money raised will go directly to WWF's global conservation work. That includes protecting endangered animals like tigers and elephants, and restoring vital natural spaces like forests, oceans and rivers. It's not just about dressing up, it's about making a real contribution to the planet.

WWF's recent Schools for Nature research found that nature-based learning can boost well-being, behaviour and academic outcomes. Yet just over a quarter of UK schools currently make this part of everyday learning. Campaigns like Wear it Wild are a way to close that gap. They create chances for children to connect with nature, often in ways that feel more like fun than education.

Louise Oakley, Director of Events and Community Fundraising at WWF, said the campaign taps into children's natural curiosity. She said that when kids engage with nature through stories and play, they begin to understand the part they can play in protecting it. She hopes that by linking the imaginative world of Ready Eddie Go! with real-life action, the campaign will inspire young people, families and teachers to get involved and make a difference.

Ian France from Sky Kids echoed the same spirit. He said that encouraging children to care about the planet is one of Sky Kids' core beliefs. By including Eddie, Akil and Nina in the campaign, they hope to show that being bold, brave and a little wild is something that can have a real impact.

Wear it Wild is part of Sky's broader environmental effort through its Sky Zero programme. Sky and WWF have worked together since 2009 on conservation projects both in the UK and abroad. That partnership also includes using Sky content to raise awareness about climate change and what can be done to fight it.

So whether it's in a classroom, garden or local park, Wear it Wild offers a chance to be creative, connect with nature and support something much bigger. It's a chance to be silly and serious at the same time. And if a pair of cardboard antlers or a tiger onesie can help protect forests or save endangered animals, then why not?