Image: ITV Press
By Jon Donnis
ITV has confirmed Nobody's Fool, a brand-new reality quiz launching on ITV1 and ITVX in 2026, hosted by Emily Atack and Danny Dyer. The series blends drama, strategy and plenty of humour, as contestants attempt to outwit each other and prove they are brighter than they might seem.
The show is a co-production between Lifted Entertainment, part of ITV Studios, and US-based production company Nobody's Hero. Ten contestants from across the UK will move into a purpose-built "Smart House" and face daily quizzes alongside group challenges. Their scores will help to build a shared prize pot, but only they will know how well they have done. Whether they reveal the truth to their rivals or twist the facts is entirely up to them.
The secrecy opens the door to bluffing, scheming and manipulation. Each round the group must decide who to eliminate, but the judgement may not always match the reality. Success depends on perception as much as knowledge, making it a game where stereotypes and snap decisions are pushed to the limit.
Danny Dyer described the show as "a blinder of a game" and said he and Emily had a brilliant time filming, often as unsure of the truth as the players themselves. Emily Atack called the project fresh and exciting, adding that working with Danny again was an easy decision and promising viewers a must-see series.
Sue Murphy, Director of Factual Entertainment at ITV, and Kate Teckman, Head of Development and Commissioning Editor, said Nobody's Fool is a bold new mix of reality and quiz that will challenge assumptions about intelligence while delivering plenty of entertainment. Richard Cowles and Tom Gould of Lifted Entertainment highlighted the high stakes with up to £100,000 on offer, while Nobody's Hero co-presidents Christopher Potts and Jonty Nash joked that the idea grew out of their own debates over which of them was the least smart.
Commissioned by Sue Murphy and Kate Teckman, the series is executive produced by Mark Saben with Benjamin Cook as series editor. Distributed internationally by ITV Studios, Nobody's Fool will air on ITV1, STV, ITVX and STV Player in 2026.
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