By Jon Donnis
Channel 4's in-house creative agency 4creative has unveiled a striking new campaign to mark the return of Married at First Sight UK, with fashion photographer Miles Aldridge bringing his signature style to the project. The award-winning dating series is back on Channel 4 from 21 September, and this campaign aims to capture the drama and spectacle that has made the show such a hit.
The posters, launched today (Monday 15 September), lean heavily into the idea of "getting ready" for the big day but with a surreal twist. Brides are dressed in leopard print, grooms in pink velvet, and every image is drenched in vibrant technicolour. The result is part glossy fairytale, part Renaissance-inspired drama, with Aldridge's lens blurring the lines between art, fashion, and pop culture. Shot entirely on film, the campaign carries a painterly, cinematic quality rarely seen in reality TV promotions.
For Aldridge, this marks his first collaboration with a television project, and he described the show as a prime example of "modern pop culture", one that gave him scope to explore both the everyday and the profound in a single frame. David Wigglesworth, Executive Creative Director at 4creative, said the collaboration transformed wedding photography into something closer to modern art, perfectly reflecting the high drama and emotional rollercoaster that Married at First Sight UK delivers.
New couples prepare to say "I do" without ever having met, are they crazy? More like desperate for attention, anyway would you do it?
No comments:
Post a Comment