Scarlett Moffatt Puts Side Hustles to the Test in Channel 4’s 10 Days to 10k?

Image Credit: Tom Martin - Channel 4

By Jon Donnis

The internet is crammed with promises about easy side money. Scroll for five minutes and you'll find someone swearing they made thousands flogging tat online or setting up a shop from their sofa. It all sounds great until you actually try it yourself. That's where Channel 4's new one-off, 10 Days to 10k?, comes in.

Scarlett Moffatt is the one testing it all out. She's roped in two more people to try different schemes, one working part-time and one with plenty of free hours, just to see how realistic these things are when life gets in the way. They'll have a crack at everything from flogging old clothes and homemade bits, to buzzier ideas like dropshipping or print on demand. The big question is simple: can anyone actually make a proper dent towards that £10k figure in just ten days?

Scarlett feels like the right person for this. She's a busy mum, she knows what it's like trying to fit things around a real life, so she's not going to sugar coat it if something is a faff or a flat-out waste of time. Watching her laugh her way through the stress is half the fun anyway.

Channel 4 clearly know people are hooked on the idea of a side income. Deborah Dunnett, one of the commissioners, even said she hates the term "side hustle" but admits nearly half the country already has some sort of second income. It makes sense. Wages aren't stretching far enough and people are looking for extra cash wherever they can get it.

Flabbergast TV, who made the show, say viewers can expect Scarlett to dive headfirst into the good, the bad and the ridiculous. That means some of the ideas might actually work, some will probably crash and burn, and a few will be too daft to take seriously. Which, let's be honest, is exactly what makes this worth watching.

It's an hour-long special, airing on Channel 4, and it sounds like easy, relatable telly. You'll laugh, maybe learn a trick or two, and almost certainly feel better about ignoring the endless "get rich quick" promises flooding your feed.