Sky and DP World Tour Commit to a New Era of Golf Coverage

Image: Sky TV Press

By Jon Donnis

Sky and the DP World Tour have confirmed a fresh four-year extension that secures Sky Sports and NOW as the home of the Ryder Cup and the DP World Tour across the UK and Ireland until the close of 2029. The renewed deal begins in 2026 and keeps two of golf's biggest properties in familiar hands.

The agreement ensures Sky will carry every moment of the next two Ryder Cups. The 2027 edition will unfold at Adare Manor in Ireland, followed by Hazeltine in the United States in 2029. Both tournaments are set to build on the surge of interest seen this year. Sky has already enjoyed a record run, helped along by Europe's historic 2025 victory a little over a month ago. Five million tuned in across the three days, making it the most watched weekend in Sky Sports history. The final day alone pulled in a peak audience unmatched by any previous golf broadcast on the platform, with one in four TV viewers glued to the singles and more than forty per cent of them under thirty five. Sky's social channels added another layer of momentum with fifty five million views, while the Sky Sports app and website logged twelve point four million page views throughout Ryder Cup week.

The partnership also guarantees continued access to the full DP World Tour schedule. In 2026 the Tour will visit twenty five countries and include the five Rolex Series events, covering Dubai, Scotland, Wentworth, Abu Dhabi and the season finale in Dubai. Sky's coverage has long been positioned as comprehensive and the intention is clearly to maintain that approach.

Jonathan Licht, Sky's Chief Sports Officer, said the timing of the extension reflects a moment when interest in golf is climbing. He pointed to the drama of the Bethpage Black Ryder Cup earlier this year and the record audiences for the Amgen Irish Open as evidence of a sport enjoying a real lift. He added that the long race to Dubai promises many more standout scenes over the next four years.

Guy Kinnings, Chief Executive of the DP World Tour, highlighted the appeal of the Tour's wide reach and varied fields, noting a rise in viewers and strong numbers at events through the season. He also stressed how the Ryder Cup continues to deliver a level of tension few sports can match. With Sky's storytelling at their side for another cycle, he sees the fan base growing even further.

This renewed partnership sets up a steady run of high profile events for fans, all carried on a platform that has played a major role in lifting golf's visibility during its strongest year yet.