Image: Ch4 Press
By Jon Donnis
Channel 4 has announced a new branded entertainment series with VisitScotland titled Where to Next?, fronted by British comedians John Tothill and Fatiha El-Ghorri.
The series sees the pair compete to be crowned the best tourist as they take on a set of challenges shaped by local recommendations. Armed with a microphone and a sense of adventure, they travel across Scotland, exploring everything from ancient castles and dramatic coastlines to hands-on rural experiences in the south of the country, all while uncovering lesser-known locations.
The main episode will launch on Channel 4's YouTube channel on 6 January 2026, supported by four short-form videos across Facebook, Instagram and YouTube Shorts. The social-first content celebrates Scotland's natural beauty, culture and history in a tone designed to feel distinctly Channel 4.
Where to Next? was produced by Strong Watch Studios, with the partnership brokered by media agency Carat. The project continues Channel 4's recent run of Partner Labs collaborations, following titles such as Chris Ramsey's Alternative Christmas Guide with Sainsbury's and Filtered Interiors with Wayfair.
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