Sky Secures Long-Term Future with the Ladies European Tour

Image: Sky Press

By Jon Donnis

Sky and the Ladies European Tour have agreed a fresh extension to their long-running partnership, keeping Sky Sports and NOW as the exclusive home of the Tour until the end of 2030. The deal covers every event on the schedule, along with the next three Solheim Cups, and takes the relationship into an impressive 30th year.

The renewed agreement confirms that Sky will continue to deliver every moment of live action and extended highlights from both the LET and the Solheim Cup. That includes next year's twentieth edition, set for Bernardus in The Netherlands, which already carries a sense of anticipation.

Sky has held the Solheim Cup rights in the UK and Ireland since 1996, and its coverage has played a clear role in the event's rise. The 2023 contest drew a record peak audience of 734,000 viewers as Team Europe secured a third straight victory. It fits with Sky's wider investment in women's sport, where it remains the leading broadcaster in the UK with seventy percent of all televised women's sport on its channels, from football and cricket to tennis, netball, motorsport and rugby league.

Sky Chief Sports Officer Jonathan Licht said the renewed partnership underlines a long-standing commitment to women's golf at a time when interest is soaring. He reflected on the decades of coverage and the way Europe's triumph in 2023 captured viewers across the country, adding that Sky intends to keep showcasing the biggest names and stories to build the audience even further.

LET Commercial Director Theresa McCann welcomed the continuation of a partnership that has already delivered years of growth. She pointed to a remarkable season that featured Lottie Woad's victory on her professional debut shortly after winning the KPMG Women's Irish Open as an amateur, Mimi Rhodes' three wins on the way to the Rookie of the Year crown, and Shannon Tan becoming the first player from Singapore to secure the LET Order of Merit after a close battle with Rhodes. McCann said the renewed deal will help the Tour shine an even brighter light on its standout talents and the stories driving the sport forward, with the aim of inspiring the next generation.

The extension reinforces Sky's place at the heart of women's golf, while the LET continues to build momentum on and off the course.