Sky Sports Secures Multi-Year Extension as UK Home of the Masters

Image: Sky TV Press

By Jon Donnis

Sky Sports and Augusta National Golf Club have confirmed a multi-year extension to their partnership, ensuring Sky Sports and NOW remain the exclusive broadcasters of the Masters Tournament in the UK and Ireland.

The renewed deal will deliver almost 20% more live coverage throughout the week from Augusta National. Fans can expect dedicated feeds from Amen Corner, Featured Groups, and Live on the Range, offering deeper insight into the action than ever before.

This announcement follows Sky Sports' most comprehensive Masters coverage to date in 2025, which culminated in the most-watched day in the network's history. Rory McIlroy's triumph, claiming his maiden Green Jacket and becoming the first European to complete a career Grand Slam, drew a peak audience of 1.85 million viewers and captured 37% of total UK TV viewership.

Jonathan Licht, Sky Chief Sports Officer, said: "We're delighted to extend our long-standing partnership with the Masters Tournament and Augusta National Golf Club, further cementing Sky Sports as the home of golf in the UK and Ireland. Rory McIlroy's win in April was a standout moment in 2025 and we look forward to bringing fans even more unmissable drama from Augusta National in the years ahead."

The new agreement will also see Sky Sports air the Masters Par 3 Contest and the Augusta National Women's Amateur, alongside the Latin America Amateur Championship and Asia-Pacific Amateur Championship.

Sky Sports offers fans an extensive year-round golf calendar, including live coverage of all men's and women's Majors, the Solheim Cup, Ryder Cup, PGA Tour, DP World Tour, LPGA Tour, and Ladies European Tour. Coverage combines expert analysis with cutting-edge technology, including 3D Augmented Reality, the Trackman Golf Simulator, and golf's world-first Spidercam, which made its debut at The Open at Royal Portrush.

The 2026 Masters is scheduled for 6-12 April and will be broadcast exclusively live on Sky Sports and NOW. Fans can follow the latest news, results, and analysis via Sky Sports Golf, Sky Sports News, the Sky Sports app, SkySports.com, and Sky Sports' social media channels.

Sky Sports Extends NFL Partnership with Major Three-Year Deal

Image: Sky TV Press

By Jon Donnis

Sky Sports has confirmed a new three-year agreement with the NFL, strengthening a partnership that now stretches beyond 30 years and secures its role as the home of American football in the UK and Ireland.

As part of the deal, fans can look forward to more live action than ever before. Sky will continue to have the first-pick exclusive Sunday 6pm game on Sky Sports NFL, along with the first pick for the 9pm slot. In addition, a second 6pm game and up to two further 9pm games will be shown live each week, meaning significantly more choice for viewers.

For the first time, every London and Europe game will air live, including the much-anticipated inaugural fixtures in Ireland and Spain. Combined with existing coverage, this represents a near 50 percent rise in the number of live matches available to customers.

Popular programming will remain in place, with NFL RedZone, every Thursday, Sunday and Monday night game, Thanksgiving fixtures, the Playoffs and the Super Bowl all included. Viewers will also have access to NFL Network shows such as Good Morning Football and The Insiders, plus documentaries from NFL Films and NBC Sports.

Jonathan Licht, Chief Sports Officer UK & Ireland, said the new deal offers "more games than ever before" and builds on record-breaking Super Bowl viewership on Sky. Gerrit Meier, NFL International Managing Director, described the UK as "a priority market," while Laura Louisy of NFL International called the agreement "a testament to the growth of our long-term partnership."

The dedicated Sky Sports NFL channel will once again provide round-the-clock coverage from the start of the regular season through to Super Bowl LX, which takes place on 8 February 2026 at Levi's Stadium in California.

The 2025 NFL season kicks off on 4 September, with Sky Sports set to reveal its full presenting team closer to the start of play.