Wednesday, 12 February 2025

The Agency: Unfiltered Returns for a Drama-Filled Third Series

(Image: BBC Scotland/IWC Media)

By Jon Donnis

BBC Scotland's hit reality series The Agency: Unfiltered is back for its highly anticipated third series, once again lifting the curtain on the fast-paced world of influencer marketing. The BAFTA Scotland-winning show follows the ambitious team at Aquarius Creative, Scotland's largest influencer agency, as they juggle business expansion, social media trends, and the personal lives of their growing roster of content creators. With new faces, fresh challenges, and even higher stakes, Series 3 promises to be its most compelling yet.

This season sees co-founders Kirsten Cameron and Amy Moore take their agency to the next level, moving into a sleek new Hamilton office that is seven times larger than their previous space. The duo is not only managing an ever-expanding list of influencers from across the UK but also launching an exciting new venture, The Aquarius Academy. Over five weeks, six of Scotland's most promising up-and-coming TikTok stars will face a series of challenges designed to test their creativity, business acumen, and resilience in the competitive world of social media. With only one winner securing representation from Aquarius, tensions run high, and emotions spill over as Kirsten and Amy make tough decisions about who has what it takes to make it big.

Alongside the intense competition, fans can also expect to catch up with returning influencers from past series as they navigate the highs and lows of life in the public eye. From brand deals to personal struggles, The Agency: Unfiltered continues to explore the reality behind the glossy Instagram posts and viral TikTok videos.

Since its debut in 2023, the show has become a breakout success, amassing over 1.2 million streams on BBC iPlayer across its first two series. In 2024, it was recognised with a BAFTA Scotland Award for Best Entertainment Programme, cementing its status as a must-watch for fans of reality TV.

Produced by IWC, a Banijay UK company, The Agency: Unfiltered Series 3 (6x30') is executive produced by Laura Capaldi and Mark Downie, with Steve Allen commissioning the series for BBC Scotland. Series 1 and 2 are available now on BBC iPlayer, with the new series set to bring even more drama, ambition, and behind-the-scenes insights into Scotland's thriving influencer industry.

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