Hollyoaks, Channel 4's flagship drama, will be the first UK soap to premiere on a streaming service on a regular basis starting in March 2022, with new episodes available on All 4 prior to airing on Channel 4 and E4. New episodes will be accessible starting in the morning, allowing fans to watch them with their cereal or stream them at their leisure throughout the day, with linear broadcasts on E4 that evening and Channel 4 the next day.
This is part of a switch in strategy for Channel 4 with scripted content to be primarily commissioned to debut on All 4 before linear broadcast.
Channel 4 Head of Drama, Caroline Hollick said: "It feels like a natural step for Hollyoaks with its youthful outlook and audience to be the first UK soap to premiere new episodes on our streaming service on an ongoing basis. Our loyal audience want to get their soap fix when they want, where they want it and the series' continued popularity on All 4 proves that with this new 'stream-first' approach we are serving a much broader range of viewers, from those who want to stream, to those whose tea time ritual is kicked off with Hollyoaks each evening."
From March 2022 stream Hollyoaks first on All 4 and tune in weeknights on Channel 4 and E4.